Datamonitor's Product Launch Analytics (formerly Productscan) is the most comprehensive and detailed source of information for newly launched consumer packaged goods from around the world.

Use Product Launch Analytics to...

• Tracking your competitors latest innovations (and trends)
• Determine product innovation patterns by studying the characteristics of innovation activity in your markets
• Analyze trends in product development over time to
• Identify hot spots – the countries, companies and categories that have been most innovative
• Perform gap analysis to uncover what's missing from the marketplace

Use Product Launch Analytics to...

• Grow your clients' brands and businesses with outstanding communication strategies achieved by following the latest innovations and trends in their markets
• Get actively engaged, show you understand your clients' business environment and help them understand what the trends in their markets are
• Maximize your performance by helping clients launch commercially successful new products
• Conduct an in-depth analysis of the latest trends across global product launches and differentiate your clients' product accordingly

Use Product Launch Analytics to...

• Gain an comprehensive understanding of consumer packaged goods new product launches around the world
• Prepare and support course work with confidence
• Assist in the preparation of lectures, white papers and seminars
• Access detailed information valued and used by companies globally in order to support their strategic decision-making processes
• Save time on researching key topics of interest with easy to use functionality